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How to Find Your Target Audience
By Raul Simea | Business, SEO | 0 Comments
Today we are talking about how to find your target audience, and how to satisfy and keep customers.
Target Audience – what is it?
A target audience is a group of consumers that a company is attempting to reach through advertising.
That’s the short version: your target audience is the group of people you want to reach with your marketing efforts.
The goal is to find a group of people who share your ideal customer’s education, ambitions, hobbies, and challenges.
Basically, you’re looking for folks who will buy your products.
You might receive more site traffic if you target people who don’t want to buy your stuff or don’t have the means to buy your stuff, but it won’t help you much. You’ll be tearing your hair out trying to figure out why none of your visitors are purchasing anything from you.
Before we get into the specifics of locating your target audience, let’s define “personas” because many individuals confuse them with “target audiences,” which can waste time and money.
What are The Differences Between a Persona and a Target Audience?
I won’t repeat the definition of a target audience because you already know it.
Typically, the following information is used to define the target audience:
- age
- gender
- background in education
- monetary power
- social standing
- location
- patterns of consuming
Women between the ages of 20 and 30, residing in Los Angeles, with a bachelor’s degree, a monthly salary of $4,000 to $6,000, and a passion for fashion and decor as an example of a target demographic.
Here’s another illustration. Assume you run a company that offers educational toys. As a result, your target audience could include youngsters, mothers, education experts, or teachers.
You might also run a motorcycle shop. Isn’t it true that your audience won’t include anyone under the age of 18?
To enhance your chances of sales and profit, don’t try to reach out to everyone. In the long run, it will cost you more and reduce your profit margins.
Let’s talk about “personas” now.
What Is a Customer Persona and Why Do You Need One?
Customer personas are buyer profiles that would be your ideal customers in marketing.
Personas are made-up characters who have traits similar to your real clients. They’re based on target audience data and can help you better target your marketing efforts.
A persona is a hypothetical person who might be interested in what you have to offer because they are emotionally attached to your brand, and you must make an effort to convert them into buyers and make sure they return.
A persona necessitates far more in-depth and extensive research than your audience because it includes:
- individual traits
- monetary power
- lifestyle
- interests
- participation in social media
- information from an expert
Melanie, a 22-year-old blogger, is an example of a persona. She currently resides in Miami, Florida. She holds a bachelor’s degree in journalism. Has a site where she gives cosmetic instructions and fashion and decor advice. She is always interested in local fashion events and attends meetings with other professionals in the industry. She is concerned about what others see on her social media platforms because she is a digital influencer. In her spare time, she enjoys doing indoor hobbies and going to the gym.
The major distinction between a persona and a target audience is that a target audience considers the entire audience in a more generic sense, whereas a persona considers a specific segment of the audience.
Why Is It Necessary to Find Your Target Audience?
Surprisingly, more people want to learn about Instagram followers than there are people who want to learn about SEO.
It’s easy to identify and do keyword research once you’ve identified your target audience. Even though the search traffic for Instagram and Twitch is high, you shouldn’t waste too much time writing about them.
Those types of traffic tend to bring in irrelevant traffic, wasting both time and money.
When you understand your target audience, you can conduct proper keyword research and identify chances that drive traffic and income.
Let’s figure out who your target market is now.
Questions to Ask When Digging for Your Target Audience
It’s hardly rocket science to figure out who your target audience is. It all boils down to a few straightforward questions.
After you’ve answered each of the questions below, you’ll have a good idea of who you’re aiming for.
1. Who are they and what do they do?
When considering who might make up your target audience, think about the people who identify with your brand.
Monitoring who follows, likes, shares, and comments on your postings on social media sites like Facebook, LinkedIn, YouTube, and Instagram is one method to find out.
If someone is willing to communicate with you, they are most likely your target.
In many circumstances, your target audience isn’t on social media, but they buy from you or join up for your services regularly.
Even people who have only purchased from you once must be considered part of your target audience, as they may purchase again.
It’s pointless to put in a lot of effort to sell if you don’t put in the same amount of work to keep the consumers you currently have.
Customers enjoy being treated as individuals, which is why the post-sale process is so crucial. Even after the sale is accomplished, your relationship with the customer must continue.
2. What are their most pressing challenges, issues, or desires?
What you think is cool, intriguing, and beneficial to you may not be beneficial to the customer.
When it comes to defining the difficulties, problems, and aspirations of your target audience, don’t think of yourself. Consider how you would feel if you were in their shoes.
Make no offers based on your feelings. Make them based on facts, previous experiences, and an understanding of the behavior of your potential clients.
Recognize the most pressing issues that your audience is confronted with to assist them in overcoming them.
3. How do they find information on the internet?
Everyone requires knowledge.
Every day, we are bombarded with vast amounts of data, but where do you turn for answers when you need them the most?
Determine which communication channels are most appropriate for your target audience and try to communicate with them using a language that is unique to their world.
4. What is the real benefit you provide?
Everyone wishes for solutions to their issues and for their lives to be made easier. This is a universal urge, and your target audience is no exception.
Consider your product and the problem it solves for a moment. What are the advantages of your product or service? Is there something to do to address these issues? What is the primary value proposition?
With so much rivalry, you must endeavor to uncover your niche’s competitive advantage and constantly develop your product by providing something additional that others do not. Better customer service, a free tool, or a free trial period, for example.
5. What Negatively Draws Their Attention?
Being upbeat helps a lot, but thinking about the drawbacks can also be beneficial, especially when it comes to target demographics.
Instead of focusing on what your audience wants, consider what they don’t want and what they want to avoid.
You may have a better chance of capturing your potential clients if you have this useful information.
The first step toward gaining their acceptance is to avoid what they consider negative. After that, all you have to do is use various marketing methods.
6. In Whom Do They Put Their Trust?
To your target audience, trust is crucial. Nobody buys something or hires a service from a firm they don’t know or trust.
This is why Amazon reviews are read and considered so valuable by vendors. They understand that it fosters trust and has aided Amazon in becoming a trillion-dollar corporation.
Even though it is the last question, it is one of the most crucial.
Your company’s reputation is extremely important. Taking care of your client relationships is critical since they distribute information about your business on the internet and to their friends and family.
Customers will be more encouraged to buy from you if you have good reviews, pleasant remarks, and a solid reputation.
Conclusion on the Target Audience
Knowing your target market is only the first step in developing a good marketing strategy, and it does not ensure success.
You must still generate your stuff. To reach your target audience, you’ll also need to develop a content promotion strategy.
Finally, double-check that you’ve covered all of the SEO fundamentals. You won’t be able to reach your target audience unless you follow search engine best practices.
