Boutique SEO & Link Building Agency — Europe
Links that survive the audit your next agency runs.
White-hat backlinks from hand-vetted DR 30+ websites — guest posts, niche edits and authority links built end-to-end by senior SEOs. Specialized in casino & iGaming.
- 01Every site manually checked for real traffic
- 02DR 30+ with traffic minimums
- 03No juniors, no marketplaces, no PBNs
See what’s holding your rankings back — today
Free3 quick wins · competitor gap snapshot · exact pricing. Delivered same day, no obligations.
Prefer to talk it through? Book a free 30-minute intro call →
Link Building that moves rankings
The full white-hat program: strategy, manual prospecting, native content and placements — run end-to-end by a senior link builder who answers you the same day.
We reject 9 out of 10 sites we prospect. What’s left: real websites with real organic traffic, where a link actually means something to Google.
You approve every publisher before we pitch it, and every placement is reported with the URL, the domain rating, the traffic figure and the anchor we used. Nothing is built on a site you have not seen.
Every placement, guaranteed spec
Every link type your rankings need
Six ways to earn authority, each with its own economics and its own timeline. Most campaigns mix two or three — the free audit tells you which ones your profile is actually missing.
Guest Posting Services
A new article placed on a real publication, written by a senior writer and pitched to the editor by hand. You approve the site list before anyone is contacted.
Explore guest posting services →Niche Edits
Your link added to an article that already exists, is already indexed and already has traffic. No content to write, so placements go live in days rather than weeks.
Explore niche edits →White Label Link Building
Outreach, content and placement delivered under your agency’s brand, with unbranded reporting and an NDA by default. Add your own margin; your client never sees us.
Explore white label link building →Casino & iGaming Link Building
Gambling-friendly publishers, conservative anchor splits and licence-aware targeting for operators, affiliates and B2B suppliers in regulated markets.
Explore casino & iGaming link building →Authority Link Building
Links earned rather than bought: digital PR, journalist outreach and expert commentary placed on publications with genuine editorial standards.
Explore authority link building →Content & Linkable Assets
Original research, data studies and reference guides built with the outreach angle decided first — so there is a reason for anyone to link to them.
Explore linkable assets →Our clients’ links live on sites like these
The Web Push Difference
Big link building factories run on juniors, templates and volume quotas. We deliberately run on the opposite — and it shows in the work.
Seniors only, no hand-offs
The person who audits your site is the person who builds your links. No account managers “escalating” your questions.
We reject 9 of 10 sites
Every placement site is hand-vetted: real organic traffic, real editorial standards, DR 30+. No PBNs, no link farms — ever.
Same-day communication
European timezone, direct line to your link builder, replies the same day. Boutique means you’re never ticket #4,317.
No long-term contracts
Order per link or per monthly package, pause anytime. Clients stay because rankings grow — not because paperwork forces them to.
Casino & iGaming expertise
The niche most agencies refuse is our core business: gambling-friendly publishers, compliant anchors, geo-targeted placements.
Radical transparency
Every placement reported with URL, DR, traffic and anchor. Per-link pricing, exact quotes in your free audit — no black boxes.
Built for the niches where links are hardest to get
Publisher supply, anchor tolerance and compliance rules differ enormously between verticals. These are the ones we know well enough to quote honestly.
Casino, betting & iGaming
Operators, affiliates and B2B suppliers. We check the licence covers the market before outreach starts, and keep exact-match anchor density low because it is the main penalty vector here.
SEO & marketing agencies
White label delivery for teams who sell link building but do not want to hire outreach staff. Unbranded reports, your margin, NDA by default.
SaaS & B2B software
Long sales cycles and comparison-driven SERPs. The work concentrates on category and alternative-to pages, where a single position gain changes pipeline.
E-commerce & retail
Category pages rarely attract links on their own. We build the assets that do, then pass authority internally to the pages that actually sell.
Finance & regulated sectors
Publishers apply more scrutiny and charge accordingly. Expect a narrower shortlist, a higher per-placement cost, and stricter editorial review.
Local & multi-location businesses
Where national authority and local relevance both matter. Placements are chosen for geographic signal as much as domain rating.
The niche big agencies refuse? It’s our core business.
Most link builders either turn down gambling brands or quietly outsource them. We built our reputation in iGaming: gambling-friendly publishers, compliant anchors, geo-targeted placements that survive Google updates.
Ask for the iGaming audit — it includes a preview of our gambling-friendly site list.
What every client can count on
White-hat outreach
Manual prospecting and real editorial placements. No PBNs, no automation.
Links stay live
Hand-vetting means placements last. We monitor every link we build.
Minimum site quality
With verified organic traffic — authority without traffic is worthless.
Same-day audit
Your free backlink audit lands in your inbox the same day you request it.
From audit to live links, without the agency theater
Four steps, no onboarding calls you did not ask for, and a veto on every site before a single email goes out.
Free audit
3 concrete quick wins, competitor gap snapshot and exact pricing — delivered same day.
Link plan
Target pages, anchor strategy and site criteria — agreed with you before anything is built.
Outreach & content
Manual prospecting, hand-vetting, native content written for each placement.
Live links & reporting
Placements go live with transparent reporting: URL, DR, traffic, anchor.
What link building actually involves, and what it costs
Most of the confusion in this market is vocabulary. Here is the plain version of what you are buying, so the quote you get from us — or from anyone else — is easier to judge.
Guest posts, niche edits and authority links are three different products
A guest post is a new article written for a publication and placed with the editor’s agreement. You get control over the context, the anchor and the surrounding copy, at the cost of an editorial cycle that usually runs two to four weeks.
A niche edit adds your link to an article the publisher has already published. There is no article to write and no editorial queue, so it moves in days. Its value comes from the host page’s existing age, indexation and traffic — which is exactly why the host page has to be checked rather than assumed.
Authority links are a different exercise altogether: earning a mention from a publication that does not sell placements, through digital PR, original data or expert commentary. Fewer land, they take longer, and they are the ones that change how a domain is treated rather than how a single page ranks.
Why domain rating on its own tells you very little
Domain Rating is a link-graph score. It can be inflated by a site that has collected links without ever earning readers, which is why a high-rated domain with no organic traffic is worth less to you than a more modest one that ranks for things people actually search. Before a site reaches your shortlist we look at the traffic trend across months, whether the ranking keywords are plausible for the subject, how much of the site is indexed, and how many outbound commercial links each page already carries.
Sites that fail for the same reasons every time: strong metrics with negligible traffic, traffic that appeared from nowhere, branded-only keyword profiles, and anything rebuilt on an expired domain. If you want the detail, the link building services page sets out the full checklist.
What moves the price
We do not publish a rate card, because the publisher’s fee is most of the cost and publishers price per page rather than per tier. Four things move the number: the authority and traffic of the site, your vertical, the language and market, and whether content is included. Casino, iGaming and finance sit well above the general range because the publisher pool is a fraction of the size and the same domains recur across every competitor.
Unusually cheap placements almost always mean one of two things — a host page nobody reads, or a site that sells to every vertical at one rate. Both are easy to spot in the vetting data, and both are why we would rather quote per client than advertise a price.
How long before any of it shows
Placements go live within two to four weeks of an approved brief. Ranking movement is slower and depends on your niche, the competition and the state of your on-page work: long-tail terms move first, head terms take months, and a site with unresolved technical problems will absorb links without moving at all. If that might be your situation, a technical SEO audit is the cheaper first step.
Nobody can promise a position by a date. What we can promise is that you will see, every month, exactly which links went live, on which URLs, with which anchors, and what happened to the pages they point at.
Rankings are the mechanism. The point is pipeline.
Qualified organic leads
Commercial pages that rank pull buyers who are already looking, at a cost per lead that falls over time instead of rising with your ad budget.
Less dependence on paid
Every position gained on a term you currently buy is spend you can redirect. In expensive verticals that arithmetic moves quickly.
Authority you keep
Links on real publications do not switch off when an invoice stops. The profile you build is an asset on the balance sheet, not a subscription.
Credibility in the sales cycle
Prospects check. Being visible on the publications your market reads shortens the conversation before anyone speaks to you.
Capacity, for agencies
White label delivery lets you sell link building without hiring outreach staff or carrying the payroll between retainers.
A defensible profile
Manual vetting and conservative anchors mean the profile reads as earned. That matters most in the verticals Google looks at hardest.
“Links from sites with real traffic are the only links worth paying for. That’s why we reject 9 out of 10 sites we prospect — and why 98% of the links we build stay live.”
— The Web Push vetting standardBoutique means you know exactly who’s working on your site
No layers, no juniors hidden behind dashboards. From the first audit to every placement report, you talk to the senior team doing the actual work.
Meet the team →
Based in Oradea. Working across Europe.
We are a Romanian company running campaigns on European hours, and the publisher pool we can reach depends heavily on the language you need.
English
The deepest publisher pool by a wide margin, covering UK, Ireland, US and international B2B. Most campaigns start here even when the client does not.
German
A smaller but genuinely editorial market with stricter publisher standards. Our German service pages are at web-push.com/de.
Romanian
Our home market, with the closest publisher relationships and the fastest turnaround. Romanian pages are at web-push.com/ro.
Nordics & Benelux
Swedish, Finnish and Dutch placements are available but the pool is narrow, so expect a shorter shortlist and a longer timeline.
Regulated iGaming markets
UK, Sweden, Germany and others. Before outreach we verify the licence covers the market and that the copy matches what local publishers will accept.
Working with us remotely
Everything runs over email and shared reporting, in your timezone if it is European. No mandatory calls, no onboarding theatre.
Fair questions, straight answers
What does a link building agency actually do?
It finds relevant websites, checks they are worth a link, negotiates the placement, produces whatever content the placement needs, and reports what went live. The part that separates agencies is the checking: anyone can buy a list, and the sites on those lists are already linking to your competitors.
How much does link building cost?
We quote per client rather than publishing bands, because the publisher’s fee is most of the price and publishers price per page. The drivers are site authority and traffic, your vertical, the language, and whether content is included — with us it always is. You get an exact figure with the free audit, before you commit to anything.
What is the difference between a guest post and a niche edit?
A guest post is a new article placed with an editor, which gives you more control over context and anchor but takes two to four weeks. A niche edit adds your link to an article the site has already published, so it goes live in days. Which is cheaper depends entirely on the site, not on the format.
Do you build links for casino and iGaming brands?
Yes — it is our core business rather than an exception we tolerate. We work with operators, affiliates and B2B suppliers, and we decline brands promoting into markets their licence does not cover. Expect higher per-placement costs and a much tighter publisher pool than mainstream verticals.
Can you build links under my agency’s brand?
That is what our white label service is for. Reporting is unbranded, an NDA is in place by default, and your client never learns we were involved. You set your own margin on top of our per-placement cost.
How long before backlinks affect my rankings?
Placements go live in two to four weeks. Ranking impact typically shows over two to three months, with long-tail terms moving before head terms. If your site has unresolved technical problems it can absorb links without moving at all, which is why the audit checks that first.
Are paid placements against Google’s guidelines?
Google’s spam policies target links whose primary purpose is manipulating rankings, including paid links that pass signals without appropriate markup. Ours sit on sites with real readers, in content that stands on its own, and where a sponsored label is required we accept it and report it. No agency can honestly promise a link will never be discounted.
What makes a backlink authoritative?
Relevance to your subject, an audience that actually reads the page, editorial standards that mean the link had to be justified, and a link-graph position that is not built on other paid links. Domain Rating is a useful shorthand for the last of those and tells you nothing about the first three.
Do you work with clients outside Romania?
Most of our work is outside Romania. We are based in Oradea, run campaigns on European hours, and publish this site in English, German and Romanian. Placements are available across those languages plus the Nordics and Benelux, with pool size varying considerably by market.
How do I get started?
Request the free backlink audit at the top of this page. You will receive three concrete quick wins, a competitor gap snapshot and exact pricing the same day, with no obligation to continue. If you would rather talk first, book a thirty-minute intro call instead.
Find out which links your competitors have and you don’t
Three concrete quick wins, a competitor gap snapshot and exact pricing — in your inbox the same day, with no obligation and no sales sequence afterwards.
Prefer email? Write to contact@web-push.com — a senior link builder answers, same day.