How to Create Unique Gift Guides for E-Commerce Content

By Raul Simea | SEO | 0 Comments

In the following article, I’ll try to explain how to create unique gift guides for e-commerce content.

Getting a gift for someone is never easy, whether it’s for a loved one or a coworker.

One explanation is that there are literally billions of alternatives. Another problem is that most individuals do not have the time to sift through millions of catalogs in order to choose one.

As a result, if you manage an e-commerce company, you should make it simple for your customers to choose a present from among your products.

To accomplish so, you’ll need to provide your customers with a gift guide to aid in the selecting process.

What Are the Benefits of Creating Gift Guides for Your E-Commerce Site?

Gift guides offer a variety of objectives in addition to making it easier for your consumers to determine which of your products to buy as a gift. Here are a few additional reasons why your e-commerce site should have a gift guide:

Brand Awareness is Boosted by Gift Guides

One of the most important reasons to make a gift guide is to assist your business become more well-known. Holiday gift guides are a popular type of content, especially during the holidays. Consumers are likely to share them with their networks because they are beneficial in inspiring purchases. As a result, your brand will become more well-known.

Gift guides can help you sell more things.

Every business-related action you do, must eventually affect your bottom line. That is why you should purchase a gift guide for your e-commerce store. A well-designed gift guide is a powerful tool for increasing sales on your e-commerce site.

Blog and social media content is provided by gift guides.

Another incentive to create a gift guide for your e-commerce site is that gift guides give you compelling blog content. They’re also great for sharing on social media. As a consequence, you’ll be able to keep your target audience engaged at a high level.

Gift guides can also assist you in achieving many of your marketing and sales objectives.

How to Make One-of-a-Kind Gift Guides for Your E-Commerce Store

Now that you know what a gift guide is and why you should have one on your e-commerce site, let’s look at how to make one.

1. Identify Your Target Market

One of the most important tasks in designing a gift guide is conducting audience research. That’s because establishing realistic consumer personas necessitates a thorough understanding of your target market.

To make your guide engaging, you must first learn enough about your target audience to make personalized recommendations.

Here are some pointers:

Obtain demographic information

The physical characteristics of your target audience are referred to as demographic data. Here are several examples:

• age
• gender
• marital status
• occupation
• geographic location

Recognize the psychographic characteristics of your target audience.

Psychographic data is information regarding the following aspects of your target audience:

• values
• attitudes
• interests
• personality traits
• beliefs

Understanding your clients’ requirements, pain areas, and aspirations requires both demographic and psychographic data. As a consequence, you can create a suitable gift guide by making unique product recommendations.

2. Make a list of the items you want to include in your gift guides.

Once you’ve figured out who your target market is, the following step in building your gift guide gets a lot easier: deciding which products to include.

Even if you have a lot of consumer data, deciding which products to include in your guide might be difficult. Here are a few pointers to help you choose unique gift ideas:

Examine Your Sales Data

Examining your sales data is the most effective technique for selecting things. Your data will provide you with information on:

• Buying habits and trends

• goods that are widely used

• segments that are distinctive

You can use tools like Google Trends to find upcoming prospects in your sector in addition to your own sales data.

Ask Your Customers

Asking your clients is another good technique to figure out what to put in your gift guide. Interactive material like surveys, polls, and quizzes are the ideal method to do this. These will provide you with information about your target audience’s preferences. You can invest in an interactive content tool to take advantage of interactive content. You may also make polls on your favorite social networking platforms.

Consider putting together gift baskets.

Not sure what to put in your gift guide and what to leave out?

Then consider putting together gift baskets.

Gift baskets are a great way to show off your product line. You must get the perfect blend for your bundles to be effective. Bundling is a good way to get the proper combination.

• things from your product line that are complementary
• Items you’ve successfully cross-sold

• Slow-moving products with fast-moving items

Consider cooperating with other firms that appeal to a similar demographic as yours but don’t sell the same products.

Consult with your vendors

Another resource you can use to determine which products to include in your gift guide is your suppliers. Inquire about which items in their inventory are selling quickly or that they believe will generate a lot of talk.

Knowing which things are appropriate for the season is crucial to the success of your guide. Spend time ensuring that the products you include will appeal to your target market.

3. Create emotional and action-inspiring headlines for your gift guides.

Your gift guide, like all other types of content, relies on a strong headline to succeed. Take your time to create one that satisfies the following criteria:

Evokes Emotions in the Readers

Buying gifts is frequently an emotional experience. When your consumers are looking for a gift, they are usually looking for someone with whom they have an emotional connection. As a result, people are looking for a gift that will have an emotional impact.

As a result, your guide headline must elicit strong emotions in your target audience.

Use customization to create such a headline. Use the word “you” to address your customer personally. You may also use terms that elicit an emotional response in your readers to produce emotive headlines.

Readers are motivated to take action as a result.

The title of your gift guide should compel visitors to take action, preferably by purchasing one of your products. To do so, follow these steps:

• Avoid using passive voice and instead utilize active voice.

• make use of strong terms

• Describe the advantages of reading your guide.

A well-written title is critical for capturing your target audience’s attention and encouraging them to search for the ideal present for a loved one or coworker.

4. Locate high-resolution product images

You must quickly attract your customers’ interest as they click through to your gift guide. Using high-quality product photos is the greatest approach to do so. From Brightland’s guide, here’s an amazing example:

Images, in addition to being attention-getting, can also help:

• Provide immediate information: Humans are visual creatures that assimilate images more quickly than text.

• Make your gift guide easy to scan: Images are a great approach to make your gift guide easier to scan.

• People enjoy sharing useful information they find on the internet, and images encourage them to do so. If you utilize high-quality photographs, those who like your gift guide are more inclined to share it.

It’s simple to obtain the photographs you’ll need for your gift guide. Your initial step should be to obtain product photos from your manufacturer. However, hiring a professional photographer and taking your own photos is a superior option. This enables you to arrange your products in a setting of your choice, resulting in photographs that are uniquely yours.

5. Choose a format for your gift guides.

Gift guides are available in a variety of shapes, sizes, and styles. If you’re going to make your own, you’ll need to figure out which format is appropriate for your guide. The following are some examples of gift guide formats:

• blog entry

• slideshow

• information graphic

• video

• post on social media (like Instagram posts)

What criteria do you employ to determine which material format to employ?

There are a few things to consider while deciding on the ideal format for your gift guide:

Your Target Market

The first point of call when determining which material format to utilize should always be your audience. Examine your blog and social media analytics to identify which kind of material are most popular with your readers.

The Platforms You’ll Use to Promote Your Gift Guide Another element that influences the format of your guides is the platforms you’ll use to market them.

Your Specialty

Finally, your niche is an important consideration that influences the format you should employ for your gift guide. If you’re in a visually-oriented niche, your guide may not require as much text as one in a niche where information is more important for conversions.

6. Publicize Your Gift Guides

Now that you’ve completed your gift guide, it’s time to share it with the rest of the world.

How can you draw attention to your guide?

Here are a few pointers to help you target the proper audience for your gift guide.

Share it on Facebook and Twitter.

Social networking is one of the most effective marketing methods for your guide.

Social media gives you access to almost half of the world’s population, with over 3.6 billion monthly active users.

That isn’t the most interesting aspect.

You can hyper-target your efforts, especially when running paid ads, to reach people who fit your ideal customer profile (ICP).

It Should Be Sent to Your Email List

Email is another great marketing medium for your gift guide. Email is still one of the finest ways to sell your guide, despite being one of the oldest and most basic digital marketing methods.

One of the nicest things about email marketing is that the majority of your subscribers are already interested in what you have to offer. It’s also likely that they know other people who would be interested in receiving your product as a present.

Another benefit of email is that it allows you to segment your email list, allowing you to send personalized messages. You may also think about creating a tailored gift guide for each section to boost conversions.

Use SEO to your advantage.

When it comes to marketing your guide, search engine optimization (SEO) is still relevant. While simple, it’s easy to overlook important practices such as:

• keyword investigation

• tagging your photographs

• strategic interconnections

• concentrating on the user’s experience (UX)

When your customers are seeking gift ideas, make it simple for them to find your present guide. You can achieve this by implementing an efficient SEO strategy.

It’s only half the battle when it comes to creating a gift guide. The other half is getting it in front of the appropriate people. With a well-designed guide and these three marketing ideas, your guide has a good chance of generating sales.

Final Thoughts

If you manage an e-commerce shop, you must create a gift guide. These guides can enhance brand awareness as well as increase sales over the holiday season.

Gift guides are an excellent marketing strategy since they attract buyers with high intent.

As a result, they must be included in your marketing approach. However, in order for them to work, you must make sure that yours is one-of-a-kind and well-made. Use the suggestions above to create your first (or future) Christmas gift guide.