SEO Cross-Linking Tips
SEO Cross-Linking Tips: What It Is and How to Do It

By jack123 | SEO | 0 Comments

When it comes to the ranking of a website, your on-page and off-page SEO will play the most significant role. SEO is a vast concept including various tactics that can improve the way search engines see your website. Crosslinking is one of these tactics. In this article, we’ll showcase a couple of SEO Cross-Linking Tips to give you a hand of help in your rankings.

What Is Cross-Linking?

In SEO, the links your website receives will play an important part in your success. Search engines follow links around the web from other websites in order to update their database of web pages. Without links from other sites, you will not be able to rank high.

Receiving links is something mostly outside of your control zone. However, the internal links present on your website are fully controllable. By cross-linking between your posts and pages you can signal search engines the hierarchy of your website’s content.

If you post a new article, it will have no links pointing to it in the beginning. If you’re not linking to that article, search engines will never know of its existence. Thus, cross-linking plays an essential role.

How to Do It

When it comes to cross-linking, you can either leave things to chance or, you can apply some solid SEO Cross-Linking Tips to boost your organic traffic.

Use a Structure

The pages with the highest amount of internal and external backlinks should always be your most important ones. Ideally, you should always link from your individual posts to your website’s categories or sections. From those categories, you then have to link to the homepage. The homepage should be the one with the highest page rank and link value.

Besides categories and homepages, your cornerstone content should also have a solid amount of backlinks. You must link from articles and categories to your core content if you want to make it stand out.

SEO Cross-Linking Tips

Do-Follow and No-Follow Links

Although links are of great importance, not all links are created equal. Do-Follow links are those that you want to receive from other sites or use when linking internally. A Do-Follow link will tell search engine crawlers to follow the link to your page, passing some link juice to you in the process.

A No-Follow link will tell the crawlers exactly the opposite, passing no link juice onto the linked website. You should avoid using this kind of links when doing cross-linking with pages that you care about. No-Follow links have their role as well; they are perfect for linking to a site, without associating yourself with it.

Contextual Links

As mentioned above, not all types of links are created equal. Contextual links with a relevant anchor text have more benefits, for example than random links followed by irrelevant anchor texts.

If you’re covering a similar topic in multiple articles you should crosslink them with each other. This way you will be able to tell search engines that your articles are related from a topic point of view. The anchor text you’re using for the link should fit naturally in your article. Also, make sure you don’t overuse a specific anchor text or you might get penalized by search engines.

Conclusion

Link Building is one of the most effective processes when it comes to building a strong SEO presence and ranking your website higher in search engine result pages. Cross-linking is the part of link building that is entirely in your control. By using the SEO Cross-Linking Tips mentioned above you can easily boost your rankings and organic traffic.